In 2014 Outset Netherlands supported the production of Itamar Gilboa’s installation 'Food Chain Project'. Realising his eating habits had drastically changed after first moving to Amsterdam, visual artist Itamar Gilboa started to keep a diary of everything he consumed for the duration of one year. He transformed this diary into a sculpture installation. 'Food Chain Project', a pop-up supermarket that consisted of thousands of stark white sculptural groceries, representing his yearly consumption.
Gaining insight in his personal consumption led to a larger process of research about the social implications of individual consumption choices, global waste and hunger issues. Gilboa intended more than just raising awareness on these topics, he wanted his project to make a difference. Therefore every individual part of the installation, from chicken leg and garlic bulb to milk carton, could be purchased during the exhibition, and seventy percent of the profits will be donated to NGOs fighting food issues. Thereby Gilboa created a food chain: "What I ate turned into art, which, when sold, can again become food."
Born in Tel Aviv in 1973, Itamar Gilboa is a multi-disciplinary artist who lives and works in Amsterdam. In 2005, he graduated from the Gerrit Rietveld Academy, a leading art academy in Amsterdam. Gilboa's work has been exhibited at the Jewish Historical Museum in Amsterdam, the Tel Aviv Museum of Art, the Contemporary Tel Aviv Gallery, Arti et Amicitiae in Amsterdam, Dutch Design Week in Eindhoven and Jerwood Space in London. In 2012, he held a prestigious residency at the Red Gate Gallery in Beijing, China.
Itamar Gilboa has always been inspired by the power of numbers and the influence of science. His works, based upon his own experiences living in Israel as well as in the Netherlands, are the result of thorough research and data collection. Gilboa's styles and aesthetics are wide-ranging, working in mediums including sculpture, video, drawing and painting. Gilboa also holds a degree in business management from the Natanya Academy and he studied performing arts at the Yoram Loewenstein Studio.
